Essen

A German department store, the Galeria Kaufhof in Essen, part of the Metro retailing group, is using RFID technology in a new way. Of course, it is using the tags to track the clothing items from its suppliers up to checkout. But according to a short article in Baseline, men buying clothes in this store will get automatic suggestions. For example, when you go to a dressing room to try a suit, a ’smart mirror’ will tell you what kind of shirt or tie you need to buy with it. Will this technology be deployed elsewhere? Time will tell.